Unified Commerce: What's in Store for the Next Generation of Retail + Non-Traditional Retail At its core, a unified commerce approach is about creating harmony between important customer touchpoints by syncing your sales channels and consolidating your backend operations, so that every part of your customer experience feels like a…

www.digitalmainstreet.ca View this email in your browser News + Updates Personalization in Small Business: How to Make the In-Store Experience Unique The idea that a personalized one-on-one experience, can increase sales and influence consumer behavior isn’t novel. In one Infosys survey, 86% of consumers said personalization has at least some…

News + Updates 26 Ideas for Your 2020 Small Business Marketing Strategy Small business owners looking for a way to track ROI and brand awareness need digital marketing. Not only is digital marketing a must-have for promoting your products or services, but optimizing your online assets is also critical to…

Applications Open for the Starter Company Female Founders Program The Starter Company Female Founders Program is aimed at helping women led businesses with training to assist them further with operations and marketing their business. The program also provides an opportunity to apply for a grant of $5,000 towards growing small/medium…

Have Your Say on Digital Technologies & Your City Digital technologies – sometimes referred to as “smart city technologies” – are bringing Toronto new benefits and ways of working. They are also associated with a number of broader public issues, including privacy, transparency, accountability, public ownership, equity and protection of…

Originally posted on the Think With Google blog. Please subscribe here for more great content! The holiday season is the most important time of year for a lot of brands. It’s also the most competitive. And thanks to a shorter shopping window between U.S. Thanksgiving and New Year’s Day, the…